MOJO's demographic demonstrates how they target social grade between the upper middle class,middle class and the lower middle class.This connotes that their target audience are professionalism which links to how much they want the consumer to pay for their magazine which is £4.80.
Given that research shows that MOJO has a less than typical readership,i think the raiders fit into the reformers category as many of them are older and possibly thinking about their past lives and reading the magazine helps them to realise this.Also MOJO perhaps gives them a sense of danger which takes them out of reality for a short time.
