1.What
are the building blocks of success?
They film stays within the spirit of the brands image and creates useful and entertaining content which makes it great fun for kids.
2.What
did Lego do right?
The writers created a funny,clever film that gives references for adults and makes a good film for younger viewers
3.How
has it laid the foundations for future success?
As the kids grow up they might be interested more in the lego franchise and will understand the references.
1.How
has it got heart?
Its got heart because has an emotive storyline that explores the meaning of love,partnership and humanity.
2.How
is it all about ‘you’?
Its about the difference between those who choose to create and build,the difference between those who lead and those who follow,and the difference between those who choose to be themselves or a part of something bigger.
3.How
does it show that it knows its audience?
It includes references from other films so all of the audience will be satisfied.
300 word essay:
The marketing campaign of the lego movie exploits a range of platforms such
as print,film,e-media to construct an effective marketing campaign. They used
print to make it more appealing to the younger children who are interested in
the lego movie franchise.They used billboards newspapers and magazines to
promote the film and grab the eye of all audiences.
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