Organisation that regulates films:
British council film.
Organisation that regulates tv and radio:
Ofcom.
Organisation that regulates advertising:
Advertising standards authority.
Organisation that regulates newspapers:
Independent press standards organisation.
Organisation that regulates video games:
Video standards council rating board.
Potsmodernist Film:
Is a classification for works that articulate the themes and ideas of postmodernism through the medium of cinema.
- pastiche
- bricolage
- intertextuality
- meta self referential
- the flattening effect
week 2
In the lego movie there is a variety of ways to entertain the target audiences,for instance the kids who like lego and their parents,the characters are usually from films or lego sets that the parents had bought or seen with their child.The young cinema goers would most likely be in the same group as the others.The narrative will appeal to the adults as it is incredibly similar to another old film,THE MATRIX.The cinema goers may enjoy the narrative as it is very simple and are suited to all of the target audience in a similar way as they all contain intertextual links.The setting is well suited to the children as it is entirely lego,but later in the movie it more suits the adults as it becomes real life just like the matrix.To promote the lego movie the producers used a tv ad break as a way of promotion as the sponsored brands had made an advert made out of lego.There were posters of the different characters on their own and the actor who played them.Also there were toys made that were based off the lego movie.
week 3
Synergy in marketing is when two marketinginitiatives create a response greater than the sum of the combined response the two would have elicited alone. For small businesses, which often lack the funds for an aggressive marketing budget, the key to achieving marketing synergy is in multiple, low-cost initiatives.
THE LEGO MOVIE TV Advertising Campaign Was Successful Because The biggest point that sets The LEGO Movie apart from any of the brand’s franchised video games or from TV or YouTube shows is its accessibility to audiences both young and old. Children can’t buy their own toys and need their parents to buy toys and video games for them. The traditional marketing model for children’s toys followed an aggressive tactic of hitting the children with as much loud advertising as needed for them to badger their parents until they gave in and purchased the toy for them. This is a high-competition tactic and the winner tends to be whichever brand has the catchiest theme, the most airtime, and the biggest broadcasting budgets. Even this tactic has come under fire from unboxing videos on YouTube and the decline of traditional children’s television.There’s no scene that better captures the ability of The LEGO Movie to leverage the success of other brands LEGO once partnered with than the meeting of the Master Builders.
Unlike the latest flash-in-the-pan toy craze, LEGO comes into the toy advertising space with an unfair advantage: many of today’s parents of their potential users were once users of the toy themselves. From the general plot of an adult locking his toys away when he has a kid and only revisiting them to live out his childhood to the appearance of characters from 1980s movies like Star Wars, The LEGO Movie makes a concerted-but-subtle effort to speak to parents taking their children to see the movie.This is significant for a brand like LEGO, which usually only releases build sets or video games as a response to the release of another movie (i.e., a Star Wars build set may be released after the release of a Star Wars movie). By leaving The LEGO Movie open ended and introducing a number of characters who can be recycled (original and otherwise), LEGO and Warner Brothers get ahead of the cart and open up new opportunity for movies not entirely dependent on other brands.
week 4
- Blumler and katz researched how and why people select certain media products over others.
They came up with four main uses
In the lego movie there is a variety of ways to entertain the target audiences,for instance the kids who like lego and their parents,the characters are usually from films or lego sets that the parents had bought or seen with their child.The young cinema goers would most likely be in the same group as the others.The narrative will appeal to the adults as it is incredibly similar to another old film,THE MATRIX.The cinema goers may enjoy the narrative as it is very simple and are suited to all of the target audience in a similar way as they all contain intertextual links.The setting is well suited to the children as it is entirely lego,but later in the movie it more suits the adults as it becomes real life just like the matrix.To promote the lego movie the producers used a tv ad break as a way of promotion as the sponsored brands had made an advert made out of lego.There were posters of the different characters on their own and the actor who played them.Also there were toys made that were based off the lego movie.
week 3
Synergy in marketing is when two marketinginitiatives create a response greater than the sum of the combined response the two would have elicited alone. For small businesses, which often lack the funds for an aggressive marketing budget, the key to achieving marketing synergy is in multiple, low-cost initiatives.
THE LEGO MOVIE TV Advertising Campaign Was Successful Because The biggest point that sets The LEGO Movie apart from any of the brand’s franchised video games or from TV or YouTube shows is its accessibility to audiences both young and old. Children can’t buy their own toys and need their parents to buy toys and video games for them. The traditional marketing model for children’s toys followed an aggressive tactic of hitting the children with as much loud advertising as needed for them to badger their parents until they gave in and purchased the toy for them. This is a high-competition tactic and the winner tends to be whichever brand has the catchiest theme, the most airtime, and the biggest broadcasting budgets. Even this tactic has come under fire from unboxing videos on YouTube and the decline of traditional children’s television.There’s no scene that better captures the ability of The LEGO Movie to leverage the success of other brands LEGO once partnered with than the meeting of the Master Builders.
Unlike the latest flash-in-the-pan toy craze, LEGO comes into the toy advertising space with an unfair advantage: many of today’s parents of their potential users were once users of the toy themselves. From the general plot of an adult locking his toys away when he has a kid and only revisiting them to live out his childhood to the appearance of characters from 1980s movies like Star Wars, The LEGO Movie makes a concerted-but-subtle effort to speak to parents taking their children to see the movie.This is significant for a brand like LEGO, which usually only releases build sets or video games as a response to the release of another movie (i.e., a Star Wars build set may be released after the release of a Star Wars movie). By leaving The LEGO Movie open ended and introducing a number of characters who can be recycled (original and otherwise), LEGO and Warner Brothers get ahead of the cart and open up new opportunity for movies not entirely dependent on other brands.
week 4
- Blumler and katz researched how and why people select certain media products over others.
They came up with four main uses
- Entertainment-offers distraction from the world.
- Personal identity-helps us consider who we are;what values we identify with.
- Relationship-we find things we can share and discuss with others.
- Information-new information we want to know or take pleasure in knowing.
week 5
The Genre Conventions shown in the main movie poster is a comedy/drama as the good characters on the poster look very worried/scared or determined (serious) whereas the bad characters look weird and are smiling sinisterly.
The title appeals to the young target audience because of its lego constructions as the kids most probably have lego and enjoy making stuff with it.
The tagline "the story of a nobody who saved everybody" appeals to the target audience because the younger children watching the film or looking at the poster want to be like emit which gives them hope that one day they will change the world.
The main image of all the characters appeals to the target audience because people who are interested in other warner bros films will like the lego movie as it has many other characters from other films such as batman, superman etc.
week 6
Audiovisual (AV) means possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, church services and live theatre productions.
The lego movie exploited the social media platforms by bombarding them with updates and trailers to hype up the film, which is a great way to get the chatter started,but it has become even more important to create a conversation that consumers can share with their friends and family. To do this, films have started to create interactive campaigns.Social media can create great interaction with consumers, but it has become more and more important to create a unique experience with the film that encourages interaction.The movies that do it right are the ones that bring fans into the world of the story and this is becoming more and more common
Audiovisual (AV) means possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, church services and live theatre productions.
The lego movie exploited the social media platforms by bombarding them with updates and trailers to hype up the film, which is a great way to get the chatter started,but it has become even more important to create a conversation that consumers can share with their friends and family. To do this, films have started to create interactive campaigns.Social media can create great interaction with consumers, but it has become more and more important to create a unique experience with the film that encourages interaction.The movies that do it right are the ones that bring fans into the world of the story and this is becoming more and more common
Wk1: Good understanding. How is the Lego Movie Postmodern?
ReplyDeleteWk2: Brief. You need to explain how the movie appeals to each part of the TA.
Wk3: Good - why was the TV Campaign so successful?