List of genres
- pop
- rap
- rock
- jazz
- blues
- hip hop
- reggae
- heavy metal
- country
- classical
- j pop
- Drum and bass
- Dance
Rock- Goth,ego,wear dark colours and sometimes leather.
Pop-Usually wear bright clothes or stuff that sticks out.
Rap-Either topless with jeans really low or basketball shirts with chains.
How do they sound?
Rock-very loud with lots of instruments.
Pop-its slower and uses instruments like guitars,drums and keyboards.
Rap-quite loud with beats and no instruments.
Rap
The target audience for this genre is usually for male from the ages 14 to 25.
BBC radio 1 and capital fm usually play rap .
Music magazines 13/09/18
To explore the terminology and genres of popular music magazines.
Typography- The style and appearance of printed matter.
Layout- The way in which text or pictures are set out on a page.
Lexis- The level of language consisting of vocabulary, as opposed to grammar or syntax.
Colour palette- A palette is a range of colours. It is also the board that artists use to hold and mix paint. Picture Picasso in his blue period: He is holding a palette on which you see a limited palette of blue tones.
Mis en scene- The arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.The setting or surroundings of an event.
Music magazine genres
Pop-
Pop magazine covers have a very bright colour palette with the typical shot coming from below the person or from level with them.Rock-
Rock magazines have a significant similarity as the mastheads in all these posters are in standard block capitals.They also have a similar colour palette of black and red with the occasional other colour.Rap/Hip Hop-
The typical colour palette on a rap hip hop magazine cover is either fairly bright or using black and white.The shot is usually taken at head height.The font, most of the time is large.
Music Magazines and audiences 17/09/03
To identify and analyse a target audience using demographics and psychographics.
Q-The Ten Greatest Gigs
- The target audience for this magazine is for 30-40 year old males who are interested in alternative music.
- Older artist
Identifying the audience
-gender
-age
-location
-religion
-interests
-sexuality
-class
-personality
-income
-values
-mass
-race
demographics for my magazine:
Age:30-40 year olds
gender:male
Race:Any
Location:Anywhere
Sexuality:any
the reformer
utopians
innovators
Genre and Target Audience
To identify target audiences for a variety of music magazine genres and link to genre codes.
- age-16-46 years old
- race-any
- location-urban and countrysides
- gender-mainly males
- employment status-any
- age-12-17
- gender-mainly female
- location-urban areas
- race-any
- employment status-unemployed
- People who mainly read this magazine are teenage girls as that is justin biebers typical target audience for his songs.This magazine cover is mad etc be very simple.
- age-25-40
- gender-male
- location-country or urban areas
- employment status-employed
- The genre for this magazine is rock music,the listeners to this are commonly reformers as the listeners to rock are exploring something new or looking for enlightenment.
- age-15-27
- gender-mainly males
- location-typically in urban areas
- employment status-any
- people who are reading this magazine are probably egoists or cowboys as they are mostly trying to get the most out of life and are very focused on money and their reputation.
Mojo Magazine:
From classic and modern rock,folk,soul,country to reggae,electronic and experimental.
Circulation figures:79,345
publisher:EMAP
Target Audience:rock and classic rock lovers.
Examples of artists figures:arctic monkeys and the beatles.
price :£5.50
The magazine industry
To explore the magazine industry ownership,regulation and revenue.
Conglomerate-A media conglomerate, media group, or mediainstitution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
Globalised-The media industry is, in many ways, perfect for globalization, or the spread of global trade without regard for traditional political borders. ... Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipient's culture.
Diversify-Diversify means to vary in type. It's often used to discuss risk in financial activities. You might diversify your investments by spreading your wealth among different types of stocks. ... Diversify can also describe expanding into new areas. A company might diversify by sending its sales force into Asia and Latin America.
Regulation-Media regulation is the control or guidance of mass media by governments and other bodies. ... The principal targets of media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc.
Revenue-Revenue generation is complete amount of money that is generated during a specific time period. The money is used to calculate business profits. ... Direct Payment is the money a consumer pays the media house in exchange for a good or service.
Circulation-A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader.
Who publishes...
TV-TI media
Radio times-BBC magazines
TV choice-h.bauer
Take a break-h.bauer
Good housekeeping-hearst magazines
Cosmopolitan-hearst magazines
BBC gardeners' world-intermediate media company
Bauer
1.600
2.mojo and Q
3.They focus on many types of music which branch to different audiences.
4.They own 4music and kerning radio station
independant press standards organisation
ipso
circulation,subscriptions,ads and classified advertising
Because everyone uses the internet
They are making online websites to make money.
MOJO MAGAZINES 1/10/18
To explore and define the magazines target audience.
The magazine industry
To explore the magazine industry ownership,regulation and revenue.
Conglomerate-A media conglomerate, media group, or mediainstitution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
Globalised-The media industry is, in many ways, perfect for globalization, or the spread of global trade without regard for traditional political borders. ... Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipient's culture.
Diversify-Diversify means to vary in type. It's often used to discuss risk in financial activities. You might diversify your investments by spreading your wealth among different types of stocks. ... Diversify can also describe expanding into new areas. A company might diversify by sending its sales force into Asia and Latin America.
Regulation-Media regulation is the control or guidance of mass media by governments and other bodies. ... The principal targets of media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc.
Revenue-Revenue generation is complete amount of money that is generated during a specific time period. The money is used to calculate business profits. ... Direct Payment is the money a consumer pays the media house in exchange for a good or service.
Circulation-A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader.
Who publishes...
TV-TI media
Radio times-BBC magazines
TV choice-h.bauer
Take a break-h.bauer
Good housekeeping-hearst magazines
Cosmopolitan-hearst magazines
BBC gardeners' world-intermediate media company
Bauer
1.600
2.mojo and Q
3.They focus on many types of music which branch to different audiences.
4.They own 4music and kerning radio station
independant press standards organisation
ipso
circulation,subscriptions,ads and classified advertising
Because everyone uses the internet
They are making online websites to make money.
MOJO MAGAZINES 1/10/18
To explore and define the magazines target audience.
- Award winning
- High quality articles
- New and old artists that are popular
- mixed genres
- Worlds largest UK magazine
- 'if you're featured in mojo you matter'
- High brand values and integrity
- Carefully crafted
Mojo audience
demographic 68% male
mean age 42
ABC1 profile 49%
fairly small circulation of about 68,000 and readership of about 138,000.
The audience is more niche than take a break and cosmopolitan.
Mojo reader
Mojo reader
- People who like the good things in life
- professional with a high disposable income
- child of the 70's
- still looks for the best in modern music
- Frequent use of streaming services
Mojo:Uses and Gratifications 4/10/18
To identify what audiences get out of music magazines
Personal identity-Music magazines often address the fandom of a specialised audience and may reinforce the readers sense of being a fan of a particular genre of music.MOJO magazine addresses educated lovers of authentic music and so might serve to reinforce that identity
-Aspirational role models
-Music magazines may reinforce a readers values
-Offer news and gossip that might form the basis of real life conversations
-They follow a regular format and include similar things,this makes them seem reliable
Entertainment-Music magazines offer a range of entertainment pleasures
-Mojo offers escape from everyday life
Surveillance-Offers a sense of being in contact with the world and all new music
-They offer reviews,regulars and what goes on
11/10/18
Cover analysis
To analyse the cover of a magazine,linking it to genre and audience.
Babyboomer generation-a person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.
Diversification-Transcript of Diversification in the media. ... Cross media is when a certain experience is achieved on multiple media platforms. For example, a company who owns both film production and video-game production departments in their company.
Discerning-Discerning people pick up on subtle traits and are good judges of quality — they're the ones who can tell if your cupcakes are homemade from the finest ingredients or totally from a box mix. Discerning is an adjective that comes from the Old French discerner, meaning to “distinguish (between), separate (by sifting).”
house style-Definition. The expression house style refers to the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications (newspapers, magazines, journals, websites, books).
MOJO Analysis 15/10/18
To analyse the cover of a mojo magazine,linking it to genre and audience
Mid shot of Dave Grohl (star vehicle),lead singer of foo fighters.
colour palette used-white,yellow,black,red and grey.
majority of artists/bands not current but very influential and most popular in 70's/80's.
Masthead is modern san serif font and block capitals
Main cover line uses a serif block font.Name is largest section.
Minor cover lines use same font style as main CL but mix of block caps and sentence case.
puff=red circular sticker claiming 159 reviews.Yellow cd box.
Free CD called teen spirit-intertextual link to nirvana song.
Text placed around the main image,not covering the face.Main CL covers body only.
MOJO Analysis
Mid shot-They have focused in on the star vehicals facial expressions to show that he is very serious,this links to the rock genre that dave growl is a part of.
Star vehicle-Dave grohl,(lead singer of Foo Fighters).He is well known throughout the rock genre which is what some of the target audience will be apart of.
Colour palette used for the magazine are White,yellow,black,red and grey.Black is commonly used on magazines with a rock audience.
Bands/Artists featured:Ian Dury,Cat stevens,Elvis,Teen spirit,Lou reed,David gilmour.
The Masthead is modern sans serif font and block capitals.This suggests that music is a powerful,if not magical,influence which would appeal to the hardcore music fans that the magazine is aimed at.
The main cover line style is block capitals.They have also used multiple colours to make the text more appealing to the audience.
Minor cover line style is a mixture of block capitals and sentence case.
The Puff is the red circular sticker claiming 159 views.
The USP is the free CD called teen spirit intertextually linked to a nirvana song.
The Placement of text is around the edges of the face.So the star vehicle is the first thing you see on the magazine therefore it does not direct attention away from it.
DIRT 18/10/18
The font is used to make the text stand out even though it is small on the cover.Also they have added in more colours to make it appeal more to the audience.They have used the serif font to make it more appealing to the target audience,however they have not covered the image of dave grohl.
The lifestyle of a typical mojo audience would be a fan of rock in their 30s to 50s
1/11/18
Representation
To explore the concept of representation in music magazines
Stereotypes for the following
Teenager-Lazy,Moody and don't care
Men-Bigger,stronger,hairy and lazy
Americans-Fat,like sports such as baseball,american football and basketball
Lesbians-Short colourful hair,hate men and good at sports
- Guitar-Shows his passion for music and how he can play the guitar.
- Expression-shows that he is a very calm,friendly and humble pop star.
- Hair and clothes-shows that he has a very basic fashion style compared to the other stars.
- Tattoos-shows that he is creative and also shows a form of masculinity.
Age-24-35 year old male
Gender-made to look masculine
Ethnicity-white
Genre-Rap
Personality-Gangster,masculine
Genre stereotype-The majority of rappers are black,wear chains,have tattoos and rap about sex,drugs and violence
Representation 5/11/18
To create a magazine cover showing an understanding of representation.
8/11/18
Music videos 15/11/18
To research chosen case studies and how they are represented.
Performance-The act of presenting the music.
Narrative-The music video has a storyline.
Concept-An animated thing that is not anything to do with the music.
Illustration-When what is happening in the video is reflecting on what the artist is singing about.
Amplification-Some link to the music (lyrics).
Disjuncture-No relevance to the music video (lyrics).
MUSIC VIDEO RESEARCH
1.Case 3
2.Little mix-Black magic.
The genre is Pop.
The music video was published in 2015.
The song is about finding a magic book which makes them look pretty and get the boy they fancy from the girl who they make look silly at the end.
The music video is a performance,narrative and amplification.
Four nerdy girls find a magic book which makes them look pretty and get the boy they fancy from the girl who they make look silly at the end.
The music video features obviously Little Mix,Mikey Grand and Stefanie Michova.
The group Little mix are presented as pop artists
In the video Little mix are presented as nerds at the start
and towards the end they look like
little mix black magic
The Vamps Somebody To You.
The genre of this music video is Pop.
The music video was published on the 18th of may 2014.
The song is about one of the vamps who likes the girl in the video.
The music video is performance,amplification and illustration.
The vamps are on beach singing and a group of girls are dancing to it while one boy in the vamps is singing the lyrics to one of the girls.
The music video features The Vamps,main singer is Bradley Simpson,Laura Marano and Demi Lovato.
The group are presented as a popular pop band
In the video they are presented as popular,cool boys (Popstars).
The Vamps somebody to you
19/11/18
To explore media terminology used to analyse exam texts
See terminology page
22nd February
To explore the use of media language in music videos
Michael Jackson Thriller
The music video of Thriller is based on a film time as its 14 minutes long,the music video cost $500,000 to make.This was very expensive at the time.
The video has a very dark scenery to help the low key lighting and scary theme.
Ed Sheeran Castle on the hill
The camera is using a tracking shot to focus on Ed Sheeran throughout the scene,as he is walking the camera is following him at the same speed from in front.The music video is an amplification and has a narrative.
Media language in music videos
To explore and analyse the use of media language in chosen case studies.
Analyse the media language your music videos.How are they similar/different?
Camerawork
Editing
Mise en scene
Performance soundtrack
Narrative
Little Mix-Black Magic
6/12/18
To analyse representation in music videos.
Little mix
The sexuality shown is heterosexual.
The video celebrates social wellbeing and being around your friends.
Race is not represented.
Gender is shown with the girls wearing revealing clothes and age is not represented.
Disability is not represented.
The girls are wearing short skirts and small tops.
The artists are represented as nerdy at the start and becoming popular at the end.
The uk society is represented as stereotypical.
Revealing clothes are represented as attractive and desirable and make up is deemed as attractive.
The video gives a message that anyone can become popular with a bit of luck.
The vamps
People assume that love is associated with heterosexual.
To go out with your mates and socialise also being with friends and doing things out of your comfort zone.
Race is not represented.
Gender is presented with all the girls wearing short shorts,skirts and crop tops and the boys are wearing t-shirts and shorts.
Disability is not represented in the video.
The guys are on the beach,the girls are wearing revealing clothes and and the guys are playing football.
The artists are presented as energetic and sporty guys.
The uk society is presented as everyone liking football.
Slick hair and revealing clothes is presented as attractive in the video.
The video ends out a message of being confident.
Exam practice 13/12/18
To review representation of videos and practice exam style question.
EXAM PRACTICE
To review representation of videos and practice exam style questions
Representation 5/11/18
To create a magazine cover showing an understanding of representation.
8/11/18
Music videos 15/11/18
To research chosen case studies and how they are represented.
Performance-The act of presenting the music.
Narrative-The music video has a storyline.
Concept-An animated thing that is not anything to do with the music.
Illustration-When what is happening in the video is reflecting on what the artist is singing about.
Amplification-Some link to the music (lyrics).
Disjuncture-No relevance to the music video (lyrics).
MUSIC VIDEO RESEARCH
1.Case 3
2.Little mix-Black magic.
The genre is Pop.
The music video was published in 2015.
The song is about finding a magic book which makes them look pretty and get the boy they fancy from the girl who they make look silly at the end.
The music video is a performance,narrative and amplification.
Four nerdy girls find a magic book which makes them look pretty and get the boy they fancy from the girl who they make look silly at the end.
The music video features obviously Little Mix,Mikey Grand and Stefanie Michova.
The group Little mix are presented as pop artists
In the video Little mix are presented as nerds at the start
and towards the end they look like
little mix black magic
The Vamps Somebody To You.
The genre of this music video is Pop.
The music video was published on the 18th of may 2014.
The song is about one of the vamps who likes the girl in the video.
The music video is performance,amplification and illustration.
The vamps are on beach singing and a group of girls are dancing to it while one boy in the vamps is singing the lyrics to one of the girls.
The music video features The Vamps,main singer is Bradley Simpson,Laura Marano and Demi Lovato.
The group are presented as a popular pop band
In the video they are presented as popular,cool boys (Popstars).
The Vamps somebody to you
19/11/18
To explore media terminology used to analyse exam texts
See terminology page
22nd February
To explore the use of media language in music videos
Michael Jackson Thriller
The music video of Thriller is based on a film time as its 14 minutes long,the music video cost $500,000 to make.This was very expensive at the time.
The video has a very dark scenery to help the low key lighting and scary theme.
Ed Sheeran Castle on the hill
The camera is using a tracking shot to focus on Ed Sheeran throughout the scene,as he is walking the camera is following him at the same speed from in front.The music video is an amplification and has a narrative.
Media language in music videos
To explore and analyse the use of media language in chosen case studies.
Analyse the media language your music videos.How are they similar/different?
Camerawork
Editing
Mise en scene
Performance soundtrack
Narrative
Little Mix-Black Magic
- Yes in the video little mix perform to the camera.
- The setting and location of the music video is realistic but the magic is not.
- The video follows the genre conventions as the colour palette includes bright colours like pink.
- The diegetic sound is used to create a high school atmosphere.
- The editing is made at a steady pace,not too fast or slow but it speeds up towards the end.
- It is a linear storyline as it progresses through the problem.
- The camerawork is smooth which makes it look professional.
- The colour is not saturated in the music video.
- It promotes the values of perseverance.
- It follows the conventions as they are wearing shorts,skirts and crop tops so they are sexualised.
The Vamps-Somebody To You
- The vamps perform to the camera in the music video.
- The music video is realistic as its on a beach.
- The music video does follow the genre conventions as it is a typical boy band flirting with girls.
- There is diegetic sound in the music video at the start as you can hear the sound of the waves on the beach.
- The editing matches the pace of the music as it changes after most lines.
- The narrative of the music video is linear as they first meet the girls and then perform and go around with them.
- The camerawork of the music video is handheld and documentary style.
- The colour is saturated in the video.
- The music video promotes love,being with friends and having fun.
- The conventions of film and tv aren't in the music video.
6/12/18
To analyse representation in music videos.
Little mix
The sexuality shown is heterosexual.
The video celebrates social wellbeing and being around your friends.
Race is not represented.
Gender is shown with the girls wearing revealing clothes and age is not represented.
Disability is not represented.
The girls are wearing short skirts and small tops.
The artists are represented as nerdy at the start and becoming popular at the end.
The uk society is represented as stereotypical.
Revealing clothes are represented as attractive and desirable and make up is deemed as attractive.
The video gives a message that anyone can become popular with a bit of luck.
The vamps
People assume that love is associated with heterosexual.
To go out with your mates and socialise also being with friends and doing things out of your comfort zone.
Race is not represented.
Gender is presented with all the girls wearing short shorts,skirts and crop tops and the boys are wearing t-shirts and shorts.
Disability is not represented in the video.
The guys are on the beach,the girls are wearing revealing clothes and and the guys are playing football.
The artists are presented as energetic and sporty guys.
The uk society is presented as everyone liking football.
Slick hair and revealing clothes is presented as attractive in the video.
The video ends out a message of being confident.
Exam practice 13/12/18
To review representation of videos and practice exam style question.
- mise en scene
- costume/clothes relatable to demographics
- both perform to camera
- straightforward shots
- common narratives of american sitcoms,soaps and films of the high school and beach parties
- soundtracks are dominated by the music more than diegetic sound
- exotic location,opposite to little mix
- realist narrative
- cinematic mise en scene of little mix video with its use of cgi
- hand held cameras
- heterosexual love
- popular,cool and fitting in
- both celebrate being young
- values of representing desirability and attraction
- perfect times of beach parties and rebellion
- aspirational to the demographic
- women are there to look good for men
- little mix need to look good to get with the men
- getting revenge on the bad girl
- everyone looks similar
- battle for attention
- narrow definition of body types
Exam practice
Explain one way in which music videos use media language to differ from each other
Refer to one example of contrasting media language in two music videos you have studied to support your answer
One way in which the music videos use media language to differ from each other is by the editing ,this makes an interesting and relatable to the audience.
The Vamps-Somebody to you,the editing is shaky but keeps up with the pace of the music.The video has scenes cut off early to keep the song upbeat which makes it look like a homemade music video especially as it does not use CGI and when the scene changes it is a very fast with a wipe effect.
Little Mix-Black Magic,uses a slower editing style to the vamps but it is still quite a fast paced video apart from some of the slow motion when the girls become pretty.The video uses CGI as it has magic in the video.
EXAM PRACTICE
To review representation of videos and practice exam style questions
I am comparing The Vamps Somebody to you and Little mix Black Magic and will be focusing on the editing of the music videos. In the Vamps Somebody to you, the editing is shaky but keeps up with the pace of the music.The video has scenes cut off early to keep the song up beat which makes it look like a homemade music video especially as it does not use CGI and when the scene changes it has a very fast wipe effect, whereas in the Little mix Black Magic music video it has a slower editing style compared to the vamps but is still quite fast paced apart from the slow motion scenes when the girls have a makeover and look pretty.The music includes CGI unlike the vamps.
RADIO 1 LIVE LOUNGE
To research the radio industry and BBC radio 1
The BBC operate 17 radio stations.
They operate over 40 regional radio stations.
Its work is funded principally by an annual television licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-up.
The direct competition to pub radio is BBC radio 4.
classic fm,kiss,magic,talksport and absolute radio are 5 commercial radio stations.
you can listen to abc radio on your phone,in your car and radios.
14/1/19
To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience.
Public Service Broadcasting
In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.
Radio 1:
Their main listeners are 15-29 years old
The radio 1 presenters are close to the age of the target audience so they will have have common interests and will use common language.
Radio 1 :Remit
To entertain and engage a broad range of young listeners.
Support emerging artists -especially those from the uk.
A platform for live music.
BBC Radio 1 have met its remit to entertain and engage a broad range of listeners,support emerging artists,especially those from the uk and provides a platform for live music by adding new and upcoming artists onto their homepage for some recognition,they have used presenters closer to the target audiences for each station to engage more listeners as they have something in common with the presenters and they provide live music for listeners,they have covered a wide range if genres and artists such as alessia cara,laurel and many more.
Convergence
Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms due to digitization and computer networking.
BBC Radio 1: The live lounge can be accessed via the commercial platform of vevo.
The advantage for the BBC is that they will gain a larger audience and publicity by being on another website that may be newly interested in radio 1 live lounge.The website vevo will gain more money as the website is gaining more views.The audience will have many ways to listen to the radio and music as they can listen on youtube and the radio.
17/01/19
Regulation
To explore how the BBC is regulated.
The radio industry is regulated by ofcom,who also cover the tv industry.They monitor the content that goes on the tv/radio.
Ofcom's rule:
Ensuring the optimal use of the electro-magnetic spectrum.
Ensuring that a wide range of electronic communications services including high speed data services-is available throughout the united kingdom.
Ensuring a wide range of tv and radio services of high quality and wide appeal.
Maintaining plurality in the provision of broadcasting.
Applying adequate protection for audiences against offensive or harmful material.
Applying adequate protection for audiences against unfairness or the infringement of privacy.
Material that might seriously impair the physical,mental or moral development of people under eighteen must not be broadcast.
In the provision of services,broadcasters must take all reasonable steps to protect people under eighteen .
Children must also be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.
To me appropriate scheduling means that tv shows that are on after a certain time may not be relevant to younger children as there is more mature language.
This live lounge like show is going to be made for classical music,it will be running 4 days a week,it will have short parts of asking the presenters questions via social media.It would be broadcasted from an area with a high population e.g. Spain/France.The show would have to be aware the standard midday rules set by Ofcom,such as as if a younger child was to end up watching it,the show would need to be family friendly so anyone can watch/listen.The show has a target audience of 45-70 year olds.This show would broadcast around 9 am to 3pm as the target audience will be awake and ready to watch even if they go out later in the day.The general demographics for this would be advertised on the radio e.g. BBC radio2 and 4,it would have segments of the news as that usually appeals to that audience.
24/01/19
To analyse the structure of the live lounge and the audience appeal.
The live lounge is aired at the same time on BBC radio 1 Xtra by Clara Amfo .It was originally hosted by Jo Wiley on her midmorning show until 2009.Being hosted by both radio 1 and radio 1 Xtra either two a more niche audience or enabling a wider audience .
Clara Amfo:
Clara Amfo is a radio presenter in the United Kingdom. She currently presents the mid-morning show on BBC Radio 1, which she took over from Fearne Cotton on 25 May 2015.
Early life and education
Amfo was born in Kingston upon Thames, Greater London, Her father was a microbiologist who emigrated from Ghana in the 1970s. Amfo studied media arts with professional and creative writing at St Mary's University College, Twickenham.
Career
Starting out as a marketing intern at KISS FM, and did some voice-overs. Starting out her radio career at KISS FM UK presenting the overnight show, she quickly ascended to the Saturday Breakfast and then drivetime show, reaching audiences of 1 million on a weekly basis.
Amfo hosted the British premiere of Red Riding Hood, Baby Driver, Tomb Raider, Kingsman and Marvel's Black Panther at Hammersmith Apollo and has reported from assorted events in the UK, including Wireless, Global Gathering, SW4 and NASS festivals. In 2012 she was nominated for a Sony Radio Award in the "Rising Star" category.
In September 2013 Amfo joined BBC Radio 1Xtra as host of the weekend breakfast show. In 2013, she was hired as the host of MTV's weekly Official UK Top 40 and Top 20 Chart shows, as well as The Official Chart Update and Top 20. On 26 September 2013, Amfo appeared on BBC Radio 1's Innuendo Bingo.
In 2015, Amfo became the host of The Official Chart on BBC Radio 1. In February 2015 it was also announced that she would be taking over from Fearne Cotton as host of Radio 1's mid-morning show – home of the Live Lounge – on 25 May 2015, and therefore be departing from 1Xtra's weekend breakfast show.
In February 2017, Amfo presented backstage at the BRIT Awards for ITV2. In December 2017, she presented The Year in Music 2017 with Claudia Winkleman on BBC Two. She also presented Top of the Pops for the first time, with Fearne Cotton on BBC One.
In February 2018, Amfo returned to the BRIT Awards backstage on ITV2.
DJ Ace
Where were you born?
Ace: East Dulwich Hospital, south London. Brap brap!Ace and Vis, a.k.a. The Troublemakers of Radio,[1] are radio DJs and television presenters from south-east London. They met whilst studying at the BRIT School in London.
Known as Ace and Invisible (Vis), after winning a gold Sony Radio Academy Award for their lunchtime show on BBC Radio 1Xtra in 2004, the two later co-presented BBC Radio 1Xtra's drivetime show from 4 to 7 pm on weekdays, before moving to the 4 to 7 pm weekend slot. They left BBC Radio 1Xtra in September 2012. They have also co-presented a show on the UK music channel Channel U (then Channel AKA, now Total Country).
Recent programmes have seen the two presenters flipping pancakes in the street, attempting to fry eggs on the pavement, and interviewing Jimmy Savile and former 1980s WWE wrestling stars. Guests on their show include musicians and artists such as Chamillionaire, Ne-Yo, Missy Elliott, Beenie Man, Wiley, GZA, Asher D, Chris Brown, T.I., Lupe Fiasco, Jamie Foxx and John Legend.
They have also travelled to Japan, Germany and Ayia Napa, and were on the International Summer Tour '06 with TwiceasNice as part of their resident team of DJs.[2]
Ace and Vis work closely with BBC Blast, often appearing at tour events to give young people an insight into working in radio.
Ace returned to Radio 1Xtra in 2014 to cover various weekend programmes. In May 2015 Ace officially re-joined 1Xtra to present weekend breakfast from 6 to 10 am. Following Trevor Nelson's move to weekend afternoons in January 2016, Ace became the new host of 1Xtra's Live Lounge - weekdays 10 am – 1 pm.
Your favourite hobby and/or present as a kid
Ace: Chattin' shizzle. It's a science and an artform. Trust me it ain't as easy as it looks.
How you got into being a DJ/presenter
Ace: My cousin was in a sound back in the day. During summer holidays I was their box-boy. He influenced me into collecting records and getting into DJing.
Your biggest influence(s)
Ace:Family (corny but true).
Biggest achievements
Ace: Sony Gold Award for our show and 100% attendance in Year Eight.
Key tune that inspired you and favourite lyric?
Ace: Tune: A Tribe Called Quest's Electric Relaxation. My Favourite tune from my favourite group on my favourite album.
Lyric: "Tryin to be the king but the Ace is back" - Dr Dre's Still Dre. Not the best lyric in the world but it makes me smile.
What's your dream gig or collaboration?
Ace: A Jay-Z, Nas and Mary J Blige album. Premo, Pete Rock and Timbaland on production.
Interests / hobbies outside music
Ace: Telly, making and watching it.
If you weren't a DJ / Presenter, what would you be?
Ace: A bum.
Live Lounge
To create an effective logo considering audience and purpose.
RADIO 1 LIVE LOUNGE
To research the radio industry and BBC radio 1
The BBC operate 17 radio stations.
They operate over 40 regional radio stations.
Its work is funded principally by an annual television licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-up.
The direct competition to pub radio is BBC radio 4.
classic fm,kiss,magic,talksport and absolute radio are 5 commercial radio stations.
you can listen to abc radio on your phone,in your car and radios.
14/1/19
To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience.
Public Service Broadcasting
In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.
Radio 1:
Their main listeners are 15-29 years old
The radio 1 presenters are close to the age of the target audience so they will have have common interests and will use common language.
Radio 1 :Remit
To entertain and engage a broad range of young listeners.
Support emerging artists -especially those from the uk.
A platform for live music.
BBC Radio 1 have met its remit to entertain and engage a broad range of listeners,support emerging artists,especially those from the uk and provides a platform for live music by adding new and upcoming artists onto their homepage for some recognition,they have used presenters closer to the target audiences for each station to engage more listeners as they have something in common with the presenters and they provide live music for listeners,they have covered a wide range if genres and artists such as alessia cara,laurel and many more.
Convergence
Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms due to digitization and computer networking.
BBC Radio 1: The live lounge can be accessed via the commercial platform of vevo.
The advantage for the BBC is that they will gain a larger audience and publicity by being on another website that may be newly interested in radio 1 live lounge.The website vevo will gain more money as the website is gaining more views.The audience will have many ways to listen to the radio and music as they can listen on youtube and the radio.
17/01/19
Regulation
To explore how the BBC is regulated.
The radio industry is regulated by ofcom,who also cover the tv industry.They monitor the content that goes on the tv/radio.
Ofcom's rule:
Ensuring the optimal use of the electro-magnetic spectrum.
Ensuring that a wide range of electronic communications services including high speed data services-is available throughout the united kingdom.
Ensuring a wide range of tv and radio services of high quality and wide appeal.
Maintaining plurality in the provision of broadcasting.
Applying adequate protection for audiences against offensive or harmful material.
Applying adequate protection for audiences against unfairness or the infringement of privacy.
Material that might seriously impair the physical,mental or moral development of people under eighteen must not be broadcast.
In the provision of services,broadcasters must take all reasonable steps to protect people under eighteen .
Children must also be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.
To me appropriate scheduling means that tv shows that are on after a certain time may not be relevant to younger children as there is more mature language.
This live lounge like show is going to be made for classical music,it will be running 4 days a week,it will have short parts of asking the presenters questions via social media.It would be broadcasted from an area with a high population e.g. Spain/France.The show would have to be aware the standard midday rules set by Ofcom,such as as if a younger child was to end up watching it,the show would need to be family friendly so anyone can watch/listen.The show has a target audience of 45-70 year olds.This show would broadcast around 9 am to 3pm as the target audience will be awake and ready to watch even if they go out later in the day.The general demographics for this would be advertised on the radio e.g. BBC radio2 and 4,it would have segments of the news as that usually appeals to that audience.
24/01/19
To analyse the structure of the live lounge and the audience appeal.
The live lounge is aired at the same time on BBC radio 1 Xtra by Clara Amfo .It was originally hosted by Jo Wiley on her midmorning show until 2009.Being hosted by both radio 1 and radio 1 Xtra either two a more niche audience or enabling a wider audience .
Clara Amfo:
Clara Amfo is a radio presenter in the United Kingdom. She currently presents the mid-morning show on BBC Radio 1, which she took over from Fearne Cotton on 25 May 2015.
Early life and education
Amfo was born in Kingston upon Thames, Greater London, Her father was a microbiologist who emigrated from Ghana in the 1970s. Amfo studied media arts with professional and creative writing at St Mary's University College, Twickenham.
Career
Starting out as a marketing intern at KISS FM, and did some voice-overs. Starting out her radio career at KISS FM UK presenting the overnight show, she quickly ascended to the Saturday Breakfast and then drivetime show, reaching audiences of 1 million on a weekly basis.
Amfo hosted the British premiere of Red Riding Hood, Baby Driver, Tomb Raider, Kingsman and Marvel's Black Panther at Hammersmith Apollo and has reported from assorted events in the UK, including Wireless, Global Gathering, SW4 and NASS festivals. In 2012 she was nominated for a Sony Radio Award in the "Rising Star" category.
In September 2013 Amfo joined BBC Radio 1Xtra as host of the weekend breakfast show. In 2013, she was hired as the host of MTV's weekly Official UK Top 40 and Top 20 Chart shows, as well as The Official Chart Update and Top 20. On 26 September 2013, Amfo appeared on BBC Radio 1's Innuendo Bingo.
In 2015, Amfo became the host of The Official Chart on BBC Radio 1. In February 2015 it was also announced that she would be taking over from Fearne Cotton as host of Radio 1's mid-morning show – home of the Live Lounge – on 25 May 2015, and therefore be departing from 1Xtra's weekend breakfast show.
In February 2017, Amfo presented backstage at the BRIT Awards for ITV2. In December 2017, she presented The Year in Music 2017 with Claudia Winkleman on BBC Two. She also presented Top of the Pops for the first time, with Fearne Cotton on BBC One.
In February 2018, Amfo returned to the BRIT Awards backstage on ITV2.
DJ Ace
Where were you born?
Ace: East Dulwich Hospital, south London. Brap brap!Ace and Vis, a.k.a. The Troublemakers of Radio,[1] are radio DJs and television presenters from south-east London. They met whilst studying at the BRIT School in London.
Known as Ace and Invisible (Vis), after winning a gold Sony Radio Academy Award for their lunchtime show on BBC Radio 1Xtra in 2004, the two later co-presented BBC Radio 1Xtra's drivetime show from 4 to 7 pm on weekdays, before moving to the 4 to 7 pm weekend slot. They left BBC Radio 1Xtra in September 2012. They have also co-presented a show on the UK music channel Channel U (then Channel AKA, now Total Country).
Recent programmes have seen the two presenters flipping pancakes in the street, attempting to fry eggs on the pavement, and interviewing Jimmy Savile and former 1980s WWE wrestling stars. Guests on their show include musicians and artists such as Chamillionaire, Ne-Yo, Missy Elliott, Beenie Man, Wiley, GZA, Asher D, Chris Brown, T.I., Lupe Fiasco, Jamie Foxx and John Legend.
They have also travelled to Japan, Germany and Ayia Napa, and were on the International Summer Tour '06 with TwiceasNice as part of their resident team of DJs.[2]
Ace and Vis work closely with BBC Blast, often appearing at tour events to give young people an insight into working in radio.
Ace returned to Radio 1Xtra in 2014 to cover various weekend programmes. In May 2015 Ace officially re-joined 1Xtra to present weekend breakfast from 6 to 10 am. Following Trevor Nelson's move to weekend afternoons in January 2016, Ace became the new host of 1Xtra's Live Lounge - weekdays 10 am – 1 pm.
Your favourite hobby and/or present as a kid
Ace: Chattin' shizzle. It's a science and an artform. Trust me it ain't as easy as it looks.
How you got into being a DJ/presenter
Ace: My cousin was in a sound back in the day. During summer holidays I was their box-boy. He influenced me into collecting records and getting into DJing.
Your biggest influence(s)
Ace:Family (corny but true).
Biggest achievements
Ace: Sony Gold Award for our show and 100% attendance in Year Eight.
Key tune that inspired you and favourite lyric?
Ace: Tune: A Tribe Called Quest's Electric Relaxation. My Favourite tune from my favourite group on my favourite album.
Lyric: "Tryin to be the king but the Ace is back" - Dr Dre's Still Dre. Not the best lyric in the world but it makes me smile.
What's your dream gig or collaboration?
Ace: A Jay-Z, Nas and Mary J Blige album. Premo, Pete Rock and Timbaland on production.
Interests / hobbies outside music
Ace: Telly, making and watching it.
If you weren't a DJ / Presenter, what would you be?
Ace: A bum.
Live Lounge
To create an effective logo considering audience and purpose.
Terminology - Good definitions
ReplyDeleteGenre Conventions - shows good understanding
Target Audience - Need more work on the psychographics
Analysis - starts well.
DIRT: You've linked it to the genre but not the specific TA - link the elements to the likes/dislikes of the TA.
Music Videos: Good research and analysis of your chosen videos.
ReplyDeleteTARGET: make sure you are using accurate terminology and ensure you are talking about how the artists/setting/ideas are represented to the target audience.
Live Lounge: good research - make sure you can say how the programme meets the PSB remit