Uses and gratifications

- Blumler and katz researched how and why people select certain media products over others.
They came up with four main uses

1. Entertainment-offers distraction from the world.
2. Personal identity-helps us consider who we are;what values we identify with.
3. Relationship-we find things we can share and discuss with others.
4. Information-new information we want to know or take pleasure in knowing.